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		<title>Follow the white rabbit</title>
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		<pubDate>Mon, 07 Dec 2009 15:54:01 +0000</pubDate>
		<dc:creator>Mathilde Saunder</dc:creator>
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		<description><![CDATA[Début décembre, la chaîne de science-fiction américaine Syfy a exhorté les New-Yorkais à suivre le lapin blanc d&#8217;Alice, sa nouvelle mini-série TV, remake du classique chef d&#8217;œuvre de Lewis Carroll. Une course poursuite aussi étrange que cette version moderne d&#8217;Alice &#8230; <a href="http://celapartdela.com/2009/12/07/follow-the-white-rabbit/">Lire la suite <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=celapartdela.com&#038;blog=7235784&#038;post=1139&#038;subd=capar2la&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>The Sun, presque aussi pratique que l&#8217;iPhone&#8230;</title>
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		<pubDate>Thu, 03 Dec 2009 22:15:27 +0000</pubDate>
		<dc:creator>Mathilde Saunder</dc:creator>
				<category><![CDATA[CelaPartDeLa presse]]></category>
		<category><![CDATA[CelaPartDeLa TV]]></category>
		<category><![CDATA[iPhone]]></category>
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		<description><![CDATA[Pour célébrer les 40 ans du journal, l&#8217;agence Glue London a eu la bonne idée de surfer sur la vague iPhone. Non pas en lançant une énième application pour le smartphone (The Sun a déjà une place au sein de &#8230; <a href="http://celapartdela.com/2009/12/03/the-sun-presque-aussi-pratique-que-liphone/">Lire la suite <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=celapartdela.com&#038;blog=7235784&#038;post=1121&#038;subd=capar2la&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Noël rétro pour Schweppes !</title>
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		<pubDate>Sun, 29 Nov 2009 20:23:56 +0000</pubDate>
		<dc:creator>Mathilde Saunder</dc:creator>
				<category><![CDATA[CelaPartDeLa marque]]></category>
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		<description><![CDATA[Tout ce qui est &#8220;rétro&#8221; fait fureur en ce moment. Or, les campagnes de communication n&#8217;échappent pas à la tendance&#8230; Voici donc une énième campagne qui utilise ces codes périmés depuis des décennies, mais définitivement &#8220;in&#8221; ! Et là, c&#8217;est &#8230; <a href="http://celapartdela.com/2009/11/29/noel-retro-pour-schweppes/">Lire la suite <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=celapartdela.com&#038;blog=7235784&#038;post=1047&#038;subd=capar2la&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>&#8220;Le Recyclage de Luxe Show&#8221; par Stella Artois&#8230;</title>
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		<pubDate>Tue, 24 Nov 2009 22:08:58 +0000</pubDate>
		<dc:creator>Mathilde Saunder</dc:creator>
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		<description><![CDATA[&#8230; &#8220;la seule émission dans laquelle vous découvrirez comment vivre écolo et chic&#8221; diffusée sur Le Toube ! Le brasseur belge fait dans le développement durable et l&#8217;illustre avec &#8220;Le Recyclage de Luxe Show&#8221;, une série de petits films tous &#8230; <a href="http://celapartdela.com/2009/11/24/le-recyclage-de-luxe-show-de-stella-artois/">Lire la suite <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=celapartdela.com&#038;blog=7235784&#038;post=1020&#038;subd=capar2la&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>&#8220;Il y a de la magie dans McCain&#8221;&#8230;</title>
		<link>http://celapartdela.com/2009/11/22/il-y-a-de-la-magie-dans-mccain/</link>
		<comments>http://celapartdela.com/2009/11/22/il-y-a-de-la-magie-dans-mccain/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 19:03:27 +0000</pubDate>
		<dc:creator>Mathilde Saunder</dc:creator>
				<category><![CDATA[CelaPartDeLa marque]]></category>
		<category><![CDATA[CelaPartDeLa TV]]></category>
		<category><![CDATA[Beattie McGuinness Bungay]]></category>
		<category><![CDATA[Happiness Factory]]></category>
		<category><![CDATA[storytelling]]></category>
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		<description><![CDATA[Après Coca et sa Happiness Factory, voici McCain et sa fabrique de pommes de terre. Une usine comme il n&#8217;en existe que dans nos rêves&#8230; ou presque ! Quoi qu&#8217;il en soit, vous en connaissez beaucoup vous, des usines qui &#8230; <a href="http://celapartdela.com/2009/11/22/il-y-a-de-la-magie-dans-mccain/">Lire la suite <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=celapartdela.com&#038;blog=7235784&#038;post=1008&#038;subd=capar2la&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Mathilde Saunder</media:title>
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